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Black Rifle Coffee Company:

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    A conservative coffee company expects revenues to soar by 35 per cent to $315m this year - as many Americans shun Starbucks over the ubiquitous chain's woke stances.  Black Rifle, which was founded by veterans and bills itself as pro-police, pro-military, and pro-Second Amendment, also says it hopes to add 15 to 20 new retail stores to the 16 it already operates. The Salt Lake City-headquartered company reported that fourth-quarter revenue jumped 20% to $71.8 million from $59.9 million. It boosted its revenue outlook to $315 million from a previous estimate of $311 million, which is a 35% increase from the $205 million it took in 2021.  Black Rifle Coffee Company is considered to be a conservative counterweight to Starbucks, which made revenues of $8.8 billion in 2021. It offers firearm-themed beverages with the names AK-47 Espresso Blend and the Murdered Out Coffee Roast. A Thin Blue Line coffee blend is also offered, to make clear the brand's stance on law enforcement.   Black Rifle was created in 2014 by Evan Hafer, a Jewish veteran who served in Iraq and Afghanistan as a...
    Getty Matt Crafton has joined the Black Rifle Coffee Company family. A three-time NASCAR Camping World Truck Series champion just landed a new partner. Matt Crafton has joined the Black Rifle Coffee Company family ahead of the season-opening race at Daytona International Speedway. Crafton announced the news on Tuesday, February 8, with a post on his Instagram profile. He posted multiple photos showing off the new Black Rifle Coffee Company helmet that he will wear during the 2022 Truck Series season. The veteran-owned coffee company also confirmed the news with a welcome message for the three-time champ. View this post on Instagram A post shared by Matt Crafton (@matt_crafton) Crafton will now set out to return to the playoffs and the championship four. He didn’t win a race during the 2021 season, but he still reached the season finale at Phoenix Raceway. Crafton faced off with John Hunter Nemechek, Zane Smith, and his teammate in Ben Rhodes, ultimately finishing fourth in points. Rhodes won his first title and brought another trophy back to ThorSport Racing.Crafton Will Have...
    Getty Ty Dilon will reunite with Black Rifle Coffee Company in 2022. Black Rifle Coffee Company is expanding its footprint in NASCAR. The veteran-owned company has reunited with Ty Dillon for an expanded partnership during the 2022 NASCAR Cup Series season. Petty GMS Motorsports and BRCC announced the news on February 3 with a press release. The coffee company will continue to work with Dillon on a multi-race deal after a limited partnership in 2021. The coffee company’s colors will debut during the Busch Light Clash at the LA Memorial Coliseum. Dillon will also have support from BRCC during the season-opening Daytona 500 and other races that the team will announce at a later date. NEWS: Black Rifle Coffee Company Announces Multi-Race Partnership with Ty Dillon and Petty GMS! Here's a first look at @tydillon's @blckriflecoffee hot rod you'll see on track at @lacoliseum ???? ????: https://t.co/NQrO1abEiq#ThisIsOurTime pic.twitter.com/VHGRUJu1X9 — Petty GMS Motorsports (@PettyGMS) February 3, 2022 “As long-time NASCAR fans and a group that never says no to a race, we are super excited to be partnering with...
    Black Rifle Coffee Company Black Rifle Coffee Company founder Evan Hafer remains excited about signing Travis Pastrana. Travis Pastrana announced on January 10 that he had signed with Black Rifle Coffee Company after a long relationship with Red Bull. He joined the BRCC Motorsports team that features NASCAR Xfinity Series driver Noah Gragson, off-road racing champion BJ Baldwin, and jetski freerider Mark Gomez among others. He also completed a long-overdue partnership. “It’s a dream come true,” BRCC founder and CEO Evan Hafer told Heavy during a January interview. “I think I’ve been following Travis for as long as probably the Internet has existed. I’ve been such a fan of his for so long. … Then once we actually developed a relationship, you find out that the guy is just an incredible human being all the way around. He’s a salt-of-the-earth guy who’s truly as authentic as you would imagine. He is an incredible human. We've been bros w/ @TravisPastrana for a long time & we couldn’t be more stoked for this partnership. If there's one thing we have...
    THE Utah-based coffee company, Black Rifle Coffee, has grown rapidly in both popularity and sales. On November 2, 2021, the company announced they will be going public via SPAC. 1The company hopes to honor those who currently serve, or have served, in the US military What is Black Rifle Coffee Company? Black Rifle Coffee Company is a premium coffee and lifestyle brand. Founded by 20-year US Army Veteran Evan Hafer, BRCC was built on the mission to better the lives of active-duty military and first responders, US Veterans and law enforcement officials. The company carries out this promise by donating a portion of its income to these organizations. Hafer recently said in a statement: "From the time I was a one-man operation in my garage with nothing more than a 1-pound roaster, I wanted to use coffee as a means of bringing people together around the common idea of honoring those who serve this great nation." Not only does Black Rifle Coffee offer premium roasts for purchase, but they also sell coffee equipment like grinders...
    Evan Hafer/Instagram/Getty Joe Rogan with Black Rifle Coffee CEO Evan Hafer. Joe Rogan slammed right-wingers for “canceling” Black Rifle Coffee in reaction to a New York Times article in which the veteran-owned company’s leaders tried to distance themselves from extremists who have latched on to the pro-gun coffee brand over the years. Rogan, speaking on the Joe Rogan Experience podcast posted on Spotify on Friday, August 6, 2021, with Black Rifle Coffee CEO Evan Hafer, said he thought it was “so weird to see cancel culture come from the right.” Rogan told Hafer, “When people were attacking you I got butthurt. I was like, ‘Come on? Evan?’ Get the f*** out of here.’ I was like, I’ve got to have you on. It was so weird to see cancel culture come from the right. I didn’t know it worked that way. I didn’t know you f****** idiots would do the same thing. What is going on? Some of Hafer’s comments in the article led to backlash from conservatives, especially the far right. Hafer, in the July 2021...
    Right-wingers are souring on a coffee company that had marketed itself as MAGA in a mug, following an interview several of the company's founders did with the New York Times Wednesday. Black Rifle Coffee, a veteran-founded firm that became a darling of the conservative right with self-conscious pro-firearm, pro-military and pro-police branding — as well as an "anti-hipster" message — produces blends like "Silencer Smooth roast" and "AK-47 espresso," earning plaudits over the years from all manner of far-right characters. But during the past year, their logo has been pictured on insurrectionists who invaded the U.S. Capitol building, worn by Kyle Rittenhouse, the Illinois teenager who killed two Black Lives Matter protesters in Wisconsin last summer, and as a recurring theme at nearly every anti-lockdown, anti-mask and anti-vaccine protest during the pandemic. In the New York Times piece, titled "Can the Black Rifle Coffee Company Become the Starbucks of the Right?" the founders of the company attempted to distance themselves from the extremists who have in recent years co-opted the company's logo and message, and worn it in all manner...
    The founders of veteran-owned Black Rifle Coffee Company announced a total of $250,000 in donations to the Barstool Fund Wednesday on "Fox & Friends." The company said it would pledge $150,000 and co-founder Mat Best unexpectedly told host Ainsley Earhardt that he would kick in $100,000 of his own money, stressing the importance of helping small businesses survive the coronavirus pandemic. Best credited company CEO Evan Hafer for leading the effort to support Barstool Sports founder Dave Portnoy’s philanthropic efforts. NYC SMALL BUSINESS OWNER THANKS BARSTOOL'S PORTNOY IN PERSON FOR HELPING HIM SURVIVE PANDEMIC "It was instantaneous," said Hafer, speaking about his decision to help the fund after he saw Portnoy discussing it recently on Fox News Channel.  Hafer served in the U.S. Army as an infantryman and in Special Forces, with deployments to Iraq and Afghanistan. He said the company ethos is to turn its profits into something positive for the country, including supporting law enforcement, the military, first responders and service organizations. "We’re glad to give back. We’re not Elon Musk yet, not even close, but we’re always gonna...
    Black Rifle Coffee is denying rumors that it sponsored Kyle Rittenhouse, who is accused of killing two protestors in Kenosha, Wisconsin, and was released on $2 million bail on Friday, Heavy reported. “We did not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI,” the company tweeted on Saturday afternoon. Rumors of Rittenhouse’s sponsorship by the company appear to have begun after The Blaze reporter Elijah Schaffer posted an image of the teenager wearing a Black Rifle Coffee shirt and posing with the company’s founder, Evan Hafer. The comment from the company linked to an official statement that addressed Rittenhouse’s charges, which stem from his actions in Kenosha in August. “We do not support legal advocacy efforts,” the statement read. “We believe in the integrity of the legal justice system, and support law enforcement officials,” it later said. The company, which supports veterans and active duty service members, highlighted its mission to raise awareness for veterans who have served the United States. “We’re grateful for the continued support of the Black Rifle Coffee community...
    Twitter via Lin Wood Black Rifle Coffee, a coffee company beloved by right-wing Trumpworld characters, is under fire after Kenosha shooter Kyle Rittenhouse was pictured following his release from jail on Friday night in one of their t-shirts. “[email protected] do you sponsor Kyle Rittenhouse?” Sleeping Giants, the progressive ad watchdog organization, asked of the coffee company.  The coffee company was quick to issue a statement saying that they have nothing to do with Rittenhouse’s legal efforts and are not sponsoring him in any way. “Black Rifle Coffee Company does not sponsor legal advocacy efforts and does not have a relationship with Kyle Rittenhouse,” a company spokesperson told Mediaite via email on Saturday evening. Rittenhouse’s lawyer Lin Wood was the one who initially posted the controversial photo on Twitter Friday evening. FREE AT LAST!!! From L to R: Attorney John Pierce @CaliKidJMP THE KYLE RITTENHOUSE Actor Ricky Schroder @rickyschroder13 Thank you, All Donors. Thank you, All Patriots. Thank God Almighty.#FightBack pic.twitter.com/37Ly66itT8 — Lin Wood (@LLinWood) November 21, 2020 That said, to post the two million dollar bail, Rittenhouse had the financial...
    Black Rifle Coffee Kyle Rittenhouse appears to have some sort of connection with a conservative coffee company called Black Rifle Coffee. In the tweet posted by his lawyer that announced he had been released on $2 million bail, Rittenhouse wore a shirt advertising the coffee company. Now, Twitter is wondering if Rittenhouse’s support of Black Rifle Coffee is an actual paid sponsorship or brand deal. Black Rifle Coffee has provided an official statement on the matter. In a tweet, the company said, “We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI.” Here’s what you need to know:Rittenhouse Is Not Sponsored by Black Rifle Coffee; They Do Not Have a Partnership ‌ Rittenhouse was released this week after he posted a crowdsourced $2 million bail. Shortly after, a picture of him wearing a Black Rifle Coffee t-shirt started to circulate on the internet— but that doesn’t mean he has a brand partnership with the company. In addition to the statement posted by Black Rifle Coffee and shared above, others...
    SAN ANTONIO – Editor’s note: This story was published through a partnership between the San Antonio Business Journal and KSAT. Veteran-owned Black Rifle Coffee Co., based in San Antonio and Salt Lake City, is looking to expand its footprint in the Alamo City, the company’s chief of staff, Dan Horgan, told the Business Journal. The company sells coffee, both ready-made and in packages, as well as brand-related apparel and merchandise. Black Rifle recently opened its first company-owned, brick-and-mortar, free-standing shop at 180 W. Bitters Road, and it is considering adding three locations in San Antonio, Horgan said. Its next location will be near the Encino Ranch neighborhood by U.S. Highway 281 near Bulverde and Evans roads, where the company will explore its first double drive-thru concept shop and will include retail space. It also has active letters of agreement for real estate in Alamo Ranch and off Interstate 35 near Joint Base San Antonio-Randolph Air Force Base, Horgan said. Black Rifle Coffee has another licensed store in Boerne owned by a friend of Executive Vice President Mat Best, who is...
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