May 14, 2022
Democrats spent 6 months of research developing ultra-MAGA barb, but it may backfire as Trump and Republicans embrace the supposed insult
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"In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a 'MAGA Republican' than would be more likely," the Washington Post reported. "The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years."
Navin Nayak – the president and executive director of CAP Action Fund – told the Washington Post that "ultra-MAGA" is a "versatile epithet" because "all of that extremism gets captured in that brand."
"We are not trying to create a new word," Nayak added. "This is how they define themselves."
President Joe Biden first employed the phrase on May 4, while speaking to reporters about deficit reduction at the White House. Biden said "ultra-MAGA" and "MAGA" on 10 different occasions – mostly used in an attack on Sen. Rick Scott's (R-Fla.) "Rescue America" plan.
"This MAGA crowd is really the most extreme political organization that's existed in American history, in recent American history," Biden told reporters.Biden says "I don't want to hear Republicans talk about deficits and their ultra MAGA agenda. I want to hear about fairness. I want to hear about decency..."pic.twitter.com/pw54Q33qwr — The Post Millennial (@The Post Millennial) 1651677357
While giving a statement on the economy on Tuesday, Biden used "ultra-MAGA" or "MAGA" five more times in reference to the popular campaign slogan of former President Donald Trump.Biden goes on another unhinged rant against the "Ultra MAGA" crowd...pic.twitter.com/TgWtW1HxMm — Benny Johnson (@Benny Johnson) 1652200286
During a fundraising event in Chicago on Wednesday, President Biden uttered the focus group-approved lingo three more times.
"But we have to take on the — MAGA Republicans — 'Make America Great Again' Republicans. I think they’re the most extreme party," Biden said at the Democratic National Committee fundraiser. "And that’s what the Republican Party is now. Not everybody Republican believes that. But the fact of the matter is, they run the show — the MAGA Republicans."
Also on Wednesday, President Biden addressed the International Brotherhood of Electrical Workers 40th Annual Conference – where he recited the phrase five more times. Biden even called Trump "the great MAGA king."
"Under my predecessor, the great MAGA king, the deficit increased every single year he was president," Biden said of Trump. "The first year of my presidency — the first year, I reduced the deficit — literally reduced the deficit by $350 billion."President Biden: \u201cUnder my predecessor, the great MAGA king, the deficit increased every single year that he was president.\u201dpic.twitter.com/9QcecXstW9 — The Recount (@The Recount) 1652369028
Ashley Parker – who wrote the Washington Post piece – noted, "Trump 'absolutely loved' co-opting Biden’s new nickname for him — 'the great MAGA king' — and has privately mocked Biden and Democrats’ 'ultra MAGA' taunt as coming from bad branders, who don’t understand the art of marketing."
Trump reacted to being called the "great MAGA king" by sharing a meme of him photoshopped on the cover of a "Lord of the Rings" movie on his Truth Social platform.
Trump also thanked Biden for the compliment, “The Great MAGA King is the name Joe Biden is now using to describe me. Thank you, Joe. MAKE AMERICA GREAT AGAIN!!!”BREAKING: Trump is posting \u201cMAGA KING\u201d Memes on Truth Socialpic.twitter.com/Z9G4cGsI5L — Benny Johnson (@Benny Johnson) 1652318899 BREAKING: Donald Trump thanks Joe Biden for his \u201cGreat MAGA King\u201d nickname.pic.twitter.com/31In0C9wZp — Benny Johnson (@Benny Johnson) 1652374579
Rep. Elise Stefanik (R-N.Y.) also embraced the supposed barb, and declared, "I am ultra MAGA, and I'm proud of it."
Meanwhile, other Republicans are capitalizing on the Democrats trying to make the "MAGA" phrase great again.
The National Republican Congressional Committee (NRCC) is giving away 1,000 "ultra-MAGA" t-shirts away.
Trump's Save America Joint Fundraising Committee is offering "ultra-MAGA" t-shirts in exchange for a $45 contribution.
The Washington Post report that the phrase was developed by focus groups seems to contradict a claim by former White House Press Secretary Jen Psaki.
On Tuesday, Psaki claimed that "ultra-MAGA" was "the president's phrase and the president made those comments himself." Psaki said that President Biden added "ultra" to give "MAGA" a "little extra pop."
"But I can tell whether it’s tomorrow or in days and weeks ahead, you will all continue to hear him talk more about his concern about ultra-MAGA Republicans and their agenda," Psaki told reporters.
Other Democrat leaders have also adopted the "MAGA" messaging at the same time President Biden did.
Senate Majority Leader Chuck Schumer (D-N.Y.) used the phrase "MAGA Republicans" on Tuesday, "For MAGA Republicans, this has never been about states’ rights. It has always been about getting rid of abortion altogether. Tomorrow, the Senate will vote on the Women’s Health Protection Act to protect abortion rights. We will see where every single senator stands."
Democratic Chicago Mayor Lori Lightfoot said on Thursday, "The single most patriotic thing a person can do is fight for their rights. You better believe I’m going to fight for women’s rights, LGBTQ+ rights, voting rights and every other freedom the MAGA crowd or Supreme Court is trying to take away."
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Deutsch: Democrats Should Make Vulgar Tucker Carlson, Racist and Evil MAGA Face of GOP
MSNBC contributor Donny Deutsch said Tuesday on MSNBC’s “Deadline” that Democrats need to make “MAGA maniacs” and Fox News Tucker Carlson the face of the Republican Party for the midterms.
Deutsch said, “We’re not going to win the next — between now and the midterms or between now and 2024 solve the social media problem. I want to go back to your question. Do we call people out? You do call out Tucker Carlson. He is heinous. He is vulgar. Make him the face of the Republican Party, the same way I said make replacement theory the brand image, the model of the party. Yes, he has 3 million viewers, but to the mainstream Republicans, to the independents, he’s vulgar. He is atrocious. Use him. Give him more of a platform. Say it is the party of Tucker Carlson. It is not the party of Pat Toomey, Okay? It is not the party of Mitch McConnell. It is the party of Tucker Carlson. That’s who you are voting for. Use Marjorie Taylor Greene. Use Cawthorn. Use these people. You have a nugget of MAGA maniacs, not MAGA ultras. Ultra is a good word, MAGA maniacs. They’re racist and evil. Make them the faces, not even Donald Trump anymore, make them the faces of the Republican Party.”
He added, “Let’s not forget, most Republicans are decent, non-racist human beings, okay? We get caught up in this. Almost guilt them. I can’t wait to go to a dinner party this weekend and go, ‘Hey, guys are you okay with this whole replacement theory thing?'”
Deutsch concluded, “You don’t get to pick and choose. You don’t get to go, ‘I like their fiscal policy. The ten people who got killed in Buffalo, you own that.'”
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