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Getty The 49ers line up against the Cowboys during the wildcard round on January 16, 2022.

Teams across the NFL landscape have found new ways to elevate its schedule release game over the years, including the San Francisco 49ers.

Gone are the days of simply waiting for a newspaper article to see a teams’ schedule, wait for the Athlon Sports’ NFL preview to surface in the magazine aisle or pulling up to the nearby liquor store and finding the upcoming schedule plastered on the wall just to see who each team will be playing against.

Now, teams have raised up their creative juices with the schedule — some going with a popular television show theme. And that’s where the 49ers come in with their “Fight for what is ours” theme.

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49ers Roll With ‘Yellowstone’ Theme

The 49ers channeled their inner Dutton family for this one.

The franchise went with the same imagery, graphics and theme song from the popular Paramount Network TV show “Yellowstone” that stars Kevin Costner, Cole Hauser, Josh Lucas and Kelly Reilly for their 2022 schedule release.

Using an assist from Adobe, the 49ers’ version of the show’s intro starts out with the Golden Gate bridge as the backdrop in yellow orange and black coloring. Then, without revealing names, the 49ers use images of the Windy City (Week One announcement), a Seahawk (Week 2 announcement for 49ers’ home opener), the Rocky Mountains (Week 3 road battle) and even a dolphin coming out of the ocean (to announce Week 13 contest) as part of their near two-minute video seen below.

Fight for what is ours. #FTTB | @Adobe

— San Francisco 49ers (@49ers) May 13, 2022

The reactions flooded from there.

Fans & Media React to Yellowstone Theme

The reactions were generally mixed among NFL members and 49er fans.

Mike Freeman of USA Today praised the theme and creativity of the 49ers’ film work.

“This is genuinely amazing. Creative as hell,” Freeman tweeted.

The NFL Australia Twitter account immediately identified the closet fandom for Yellowstone on the 49ers’ side.

The @49ers are fans of Yellowstone in this one

— NFL Australia (@NFLAustralia) May 13, 2022

Jennifer Lee Chan, 49ers columnist and beat reporter for NBC Sports Bay Area, gave a two-word praise on Twitter for the theme.

“Nicely done,” was what Chan tweeted as her reaction.

One fan not only enjoyed the video, but compared it to another hit TV show on HBO.

“I actually liked this video. Gave me WestWorld vibes,” the fan chimed in.

Another fan, though, took one glance of the coloring and it gave him a memory of the North Complex fire of 2020 that blanketed the Bay Area with a similar sky.

“The orange sky in this reminds me of the literal orange sky in the Bay Area back in 2020,” the fan posted.

Not everyone, though, was pleased with the final result. And numerous 49er fans let their blunt side be known as their reaction to the video.

“This is the worst schedule reveal I’ve ever seen, I don’t even know who we’re playing for half the weeks. Was the pirate ship the Raiders or the Bucs??” was what 49er fan Ben Toland shared in the 49ers’ mentions. “Sorry, but this ain’t it. Have you seen the Chargers reveal?? Where’s that kind of creativity? Do better.”

Another fan named “East Bay Chris” called the theme “depressing.”

“Haven’t watched something this depressing since the 49ers last Super Bowl appearance,” he said.

There was also a tumbleweed cameo, which left some fans mocking the 49ers’ video.

Can’t wait to see y’all play the tumbleweeds

— Freddy Felix (@FFelix93) May 13, 2022

There was one fan, though, who blasted the reveal but shared high optimism afterwards.

“Weak schedule reveal but let’s make up for it with a strong schedule result,” the fan said.

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Analyst Shares Telling Conversation Between he & 49ers Samuel

Getty Deebo Samuel during 2021 training camp with the 49ers.

By now, the term “wide back” has gone from a popularized position made famous in dominating fashion by Deebo Samuel, to helping lead into an offseason of tensions between he and the San Francisco 49ers.

Samuel continues to await his new contract with the 49ers. But several reports indicated that Samuel had become unhappy with his usage in the 49ers offense along with the contract talks. Samuel has also had some backers in the form of former 49ers Terrell Owens and his Ex-49ers teammate Richard Sherman.

One notable NFL analyst, though, shared tidbits of a telling conversation he had in the past with Samuel during a conference call with reporters on Monday, May 16.

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What the Newest Member of MNF Said

The new Monday Night Football team of Joe Buck and Troy Aikman addressed the topic of the 49ers during their call with NFL reporters.

Buck got asked about Samuel and his utilization as a running back and wide receiver. And that was when Buck revealed a past conversation Samuel had with Buck and Aikman during their final season with Fox.

“I know there’s a lot of speculation that he doesn’t like how he’s been used,” Buck said via Jennifer Lee Chan of NBC Sports Bay Area. “When he talked to us, he didn’t mind the running back stuff, and said sometimes he comes out of games less sore than he comes out of games when he’s just split out or just playing the role of a wide receiver.”

It’s quite the reverse from what many have read and heard about the “wide back” talk.

Sherman was one of the more vocal voices about Samuel’s usage during his podcast on April 27.

“Because there’s a different beating you take,” Sherman said. “People are like ‘Man, look at how tough he is! Look at those big runs. Look at all the tackles he’s breaking.’ He still feels it. He’s still a human being — he still has bruises on his back, on his shoulder and on his neck. He still feels every blow that he takes. And as a receiver, you’re not taking that many blows. You shouldn’t be taking that many blows that consistently.”

What Buck Hopes to See Out of 49ers & Samuel

Buck and Aikman have gotten used to being in the booth during 49er games, as S.F. has become one of the top draws for networks by establishing themselves as a playoff contender.

And with that, Buck got a bird’s eye view of Samuel’s prowess — which left the longtime play-by-play commentator believing that he could’ve earned a prestigious award from the league.

“I thought at the end of the year last year you could make the case that Deebo Samuel was the most valuable player in the NFL,” Buck said. “Certainly the most dynamic for what he was doing in-game.”

Buck concluded that he shares this hope for Samuel and the ‘Niners.

“I just hope Deebo is there,” Buck said. “He’s a special guy. I hope that team that we saw at the end of the year is back together because they’re fun to watch. They’re fun to cover. They’re really well-coached. They can make a legitimate claim in my opinion to be one of the top teams in the NFC and see what happens in the playoffs.”

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